Conferences

patron_cruz_azul.png

2019-2022

Date

Title

Conference

University

Country

2022

“From Consumer-Brand to Consumer-Product Relationships: the Role of Smart Signage to Create Value”

Frontiers in Services Conference

Babson College

USA

2022

“Perception of Product Naturalness is a Key Determinant of Consumers Preferences for Hemp-based Products”

Academy of Innovation, Entrepreneurship, and Knowledge

University of Seville

Spain

2022

“A Novel Framework to Certify Small Businesses Sustainable Practices Located in Fragile Ecosystems like the Galapagos Islands”

The Role of Higher Education in Nurturing Sustainable Communities Conference

Albion College

USA

2021

“Globetrotting session: Galapagos”

Association for Consumer Research

UC Irvine, Boston University, Western University

USA

2021

“The Interactive Effect of Cultural Orientation and Social Distance on Pay-It-Forward: A Meta-Analysis”

Royal Bank International Research Seminar

Concordia University

USA

2021

“The Effectiveness of Anti-E-Cigarette and Pro-E-Cigarette Campaigns: A Synthetic Review and New Theory Development”

Transformative Consumer Research Conference

University of Virginia

USA

2021

“The role of I-deals Negotiated by Strategic Frontline Employees in Job Satisfaction and Firm Performance: A dyadic investigation”

Academy of Innovation, Entrepreneurship, and Knowledge

IAE Sorbonne Paris Business School

France

2021

“COVID-19 As An Accelerator of Globally-Networked Liberal Learning”

Association of American Colleges and Universities

USA

patron_cruz_2.png