I have several years of experience teaching undergraduate and graduate courses in Marketing. Additionally, I have experience in industry when leading marketing efforts at companies such as Kraft, IBM, and IMAX.

A few years ago, I founded a Marketing Center that provides marketing consultant services to small businesses. I have served as a department chair and as chair of the accreditation and quality assurance department at the university level. I completed my Ph.D in Marketing at University of Texas at Arlington. During the doctoral program, I received two awards, the 2017 Distinguished Ph. D Student and the 2017-2018 Student Research Award, for my performance as an educator and my research.

My research has been published at top journals like Journal of Business Research and Psychology & Marketing. I am a member of the editorial board for the Journal of Business Research. I love traveling around the world, admire cultural diversity, and enjoy working in multidisciplinary projects.