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 Vaping and Dynamic Risk Construction: Toward a Model of Adolescent Risk-Related Schema Development

,Tanner, E., Tanner, J., Velasco, F. & Yang, Z. (2022)

En la panadería

Mental Health Factors That Guide Individuals to Engage in Overconsumption Behavior During the COVID-19 Pandemic: A Cross-Cultural Study Between USA and Ecuador

Velasco, F., Lanchimba, C., Paz y Miño, M., & Díaz, J. (2022)


Personalized Service and Brand Equity in Family Business: A Dyadic Investigation.” Journal of Small Business Strategy.

Velasco, F., Lanchimba, C., Llanos, O., & Alonso Dos Santos, M. (2021)


"Shockvertising” as a Method to Advertise Content in Video Streaming Services.” International Journal of Communication Research.

Brito, D., Velasco, F., & López, C. (2021)


Employees’ attitudes toward corporate social responsibility programs: The influence of corporate frugality and polychronicity organizational capabilities. Journal of Business Research.

Velasco, F., V., Martin, S. L., Cardenas, J. J., & Cardenas, M. (2021)


A meta-analytic investigation of consumer response to anthropomorphic appeals: The roles of product type and uncertainty avoidance. Journal of Business Research.

Velasco, F., Yang, Z., & Janakiraman, N. (2020)


Portrait of Boredom Among Athletes and Its Implications in Sports Management: A Multi-method Approach. Frontiers in Psychology, 11, 831.

Velasco, F., & Jorda, R. (2020).


“A Look at the Social Entrepreneur: the Effects of Resilience and Power Distance Personality Traits on Consumers ́Perceptions of Corporate Social Sustainability”. Internatinal Entrepreneurship and Management Journal, 1-21

Velasco, F., Cárdenas J. & Cárdenas, M. (2020).


“We have our style, Optimizing Food Experiences in Personalized Catering Boutique Concepts”. in Case Studies on Food Experiences in Marketing, Retail, and Events.

Pohlmann, A., Velasco, F., & Cepeda, M. (2019).


“The Influence of Patriotism and Fans’ Fulfilment of Sponsorship Activation in the Sponsor’s Image Transfer Process”. Sport in Society, 1-17.

Alonso Dos Santos, M., Velasco, F., & Pérez Campos, C. (2019).


“The Battle Between Brands and Nutritional Labels: How Brand Familiarity Decreases Consumers' Alertness Toward Traffic Light Nutritional Labels”. Journal of Business Research, 101, 637-650.

Velasco, F., & Velasco, A. (2019).


“Beyond Window Signs: Understanding the Affective-Based Effects of Window Signs on Store Patronage Intentions”, Psychology and Marketing, 35(7), 542- 552.

Velasco, F. (2018).


“Do front-line employees feel bored to death? Exploring the role of boredom from front-line service employees and its impact on delivering service quality”, Journal of Managerial Issues 29, no. 3.

Velasco, F. (2017).

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