fondo_azul_home.png

Marketer,
Researcher,
Professor.

Ph.D. in Marketing - University of Texas at Arlington, USA.
Master of Science, International Business - Southern New Hampshire University, USA.
Teaching marketing courses since 2004.
Research interests: consumer psychology, entrepreneurship marketing, services marketing, sustainability.

patron_cruz.png
patron_cruz.png
foto_home_1.png

What's New

patron_cruz.png
patron_cruz.png
foto_home_7 (1).jpeg

CV

Get to know me and my achievements

 

patron_circulos.png
foto_home_2.png

About Franklin

I have several years of experience teaching undergraduate and graduate courses in Marketing. Additionally, I have experience in industry when leading marketing efforts at companies such as Kraft, IBM, and IMAX. A few years ago, I founded a Marketing Center that provides marketing consultant services to small businesses. I have served as a department chair and as chair of the accreditation and quality assurance department at the university level. I completed my Ph.D in Marketing at University of Texas at Arlington. During the doctoral program, I received two awards, the 2017 Distinguished Ph. D Student and the 2017-2018 Student Research Award, for my performance as an educator and my research. My research has been published at top journals like Journal of Business Research and Psychology & Marketing. I am a member of the editorial board for the Journal of Business Research. I love traveling around the world, admire cultural diversity, and enjoy working in multidisciplinary projects.

patron_circulos.png